TV 2 Comedy

As TV 2 Danmark just got their new CVI, we were looking into giving the comedy channel its own brand, and this project is a case on what that could look like. Comedy at TV 2 is currently appealing to viewers aged 40 and older. However, the new brand seeks to captivate individuals aged 18-30. Infused with bold and fresh colors, the design introduces dynamic elements that set the comedy channel apart. These vibrant aesthetics play a crucial role in a broader strategy aimed at making the platform and TV 2 more accessible to a younger demographic. To inject a sense of self-irony and relatability, I deconstructed TV2's beloved logo into facial expressions. These dynamic elements serve as a representation of how comedy can generate various emotional reactions from its audience, creating a unique and memorable brand identity. I created a script that lets you create your own expressions or generate a random one. There are over 1000 different combinations. The typography is designed with friendliness in mind, drawing inspiration from the art of joke-telling. It is divided into three sizes, visually mirroring the build-up of telling a joke, culminating in a bold punchline. This rebranding leaves a fun impact, breathing new life into the comedy channel and aligning seamlessly with TV 2's overarching strategy.